Monday, July 30, 2007

What you Dont Know About Book Publishing Can Cost You

Dream that your book can be a number one best seller? Read books or visit Web sites that say they have your answers? -- All you need to do is get their program, follow their advice, and the world is yours. Or, you think I'll write it, but someone else can market and promote it. And that would be who? Publishers certainly don't promote unknown authors.

Which author are you?

1. Individual dreamer. Naive, you don't know what makes a saleable book, nor want to promote it. You often contact the Print on Demand companies who charge little on the front end, but over price your book and overcharge for your wholesale copies too. They make money. The author doesn't.

2. An unknown seeking prestige writer. You know your book can beat the odds. You write a longer book like winners in your field, chase the traditional publishing dream so you will be respected, get on Oprah, and get a big agent/publisher deal.

Think again. These businesses accept 1-2% of the top submissions. Unless you are famous, you will miss out and spend a lot of time and money trying to get their attention. Check with other authors whose publishing adventure went south. Know that even if you get on the shows, you don't get a guarantee of selling books. In two years, one client went broke getting ready for Dr. Phil's show (printed 20,000 books) and when he got on, he didn't have enough money to write a good sales page for Phil's Web site that was only up two weeks.

3. A businessperson who wants their book to brand their business and attract higher paying clients. You may want a publisher for prestige, but some of you will opt for a self-publishing approach where you will make all the profits. You know no one else will do it for you, so you spend time and money on learning how to write a saleable book as well as promoting it--especially Online.

4. An open-minded savvy person who knows there are multiple ways to write and publish a saleable book. You can leverage your success writing a print and eBook, and learn how to connect with the huge, Online audience, ready to buy books conveniently and fast on many topics.

You don't have to publish the slow, hard, alone way. Educate yourself on self-publishing and its rewards that give many an author/business person like myself a healthy income.

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