Is Self Publishing For You?

OK, so you've got this manuscript hidden away on a shelf somewhere. Should you self-publish?

I have self-published three books and have a fourth on the way. Technology has radically changed the face of the publishing industry. Self-publishing has never been easier and it is more affordable than ever to publish your own work. And there are good / honest self-publishing houses out there such as ours, Dog Ear Publishing. All this is the good news.

The bad news is that self-published works still bear a heavy stigma. Many people consider the POD (Print On Demand) industry to be the same as Vanity Press. They are not the same, but honestly speaking, there is still a lot of "crap" out there that is self-published. Many newspapers and magazines will not even review a self-published book. We sent press releases to over 100 newspapers for our 1st wine book. Only three smaller and regional papers expressed an interest.

So, is self-publishing for you? If you are willing and able to edit your own book, or pay to have someone do it for you, then self-publishing may be for you. The biggest question you need to answer is whether you are willing to do your own marketing and order fulfillment. Marketing is hard – especially for fiction books. Order fulfillment means maintaining constant access to your books, shipping materials and your computer.

What many authors fail to realize is that publishing is a business – a tough, competitive business in an industry that increasingly faces competition from the internet and other less expensive mediums. Did you know that Borders Books may not survive the current economic crisis?

I was in a Borders book store recently and the store manager was perched on a ladder, scanning the top shelf and reading off book ISBNs to another clerk. The clerk would punch the ISBN into the register and tell him how many of the books had been sold. I watched as he raked the books off the shelf into a waiting trash can down below. Your "art" is, I'm sorry to say, someone else's product and if that product doesn't sell, well… you get the idea.

Here are some painful stats. There are 12,000 bookstores in the US. 3 out of 10 books will sell well. 4 books will break even. 3 will not make any money. Only 10% of major publishing house books will earn enough to recoup the author's advance. In today's economy some publishing houses are not even taking on new books. It is tough out there.

If, however, your goal is to have your book read, this is a much harder question. Many self-published authors find, after having gone through the process, is that what they really want is not so much to be published as to be READ. So, if you are not willing to invest a considerable amount of time marketing and publicizing your book, then think twice about self publishing.

Questions to ask yourself:
How much money / time you are willing to invest in the effort? (For a 200 to 250 page book, plan on spending $700 to $1200 with your publisher just to get the book into print.)

What are your strengths, weaknesses and limitations? (If you hate rejection, then marketing your own book is probably not going to work out to well for you. Best to figure this out ahead of time.)

Are you capable of editing your own book? (Can you spel and punktuate? That is the cwestion.)

What are your true objectives? (If you want to give copies of your favorite recipes to your grandkids, or record your family history, have a niche book that you intend to self-market, or merely want to see your name in print, by all means look into self-publishing. If, however, your plan is to be the next Tom Clancy or Dean Koontz, you better have a well developed marketing plan.)

More to follow on the ins and outs of self-publishing.

Happy Writing!

Bob

Article Source: http://writerspassage.blogspot.com

Self-Publishing - A Growing Industry

Did you know that over 40% of all book sales in the United States last year took place online, through e-retailers like Amazon.com and BarnesAndNoble.com? More and more people are becoming comfortable with (and even accustomed to) shopping online. What’s more, consumers are more likely to purchase lesser-known and self-published books, according to Inc. Magazine.

What does this mean for the self-publishing author? With the convenience of on demand-printing and full-service self-publishing options: Good things. Selling books online is more cost-effective than selling through a typical bookstore, and that means more money in your pocket. Again, make sure your publisher lets you set your own retail price, royalty, and discount to take maximum advantage of shifting consumer trends.

Just something to keep in mind as you write and investigate the publishing options best in-line with your goals.

Have fun and keep writing!

Karl Schroeder

Why (and How to) Self-Publish--Helping Hands

When you take the plunge and self-publish your book, you're going to be doing a lot of things yourself (it's built right into the word). Editing, proofreading, design, marketing--a mistake that a lot of writers make when they begin to self-publish is trying to do everything alone. I'm not saying you have to spend thousands of dollars hiring professionals to do all of these things for you, but in the long run your book will be much more appealing to readers--and you'll be a lot happier with it--if you take the time to seek out experienced help.


Editors
An editor will help you by looking at your book as a whole and offering suggestions to make it better. A lot of writers choos to pinch pennies here by asking their mom, neighbor, pastor, babysitter, etc. to "take a look" at their manuscript, but that isn't helping your book get better. Most of the critiques coming from these people are gushing compliments or vague criticisms (either because they can't pinpoint what's bothering them about your book or they don't want to hurt your feelings). In the long run, it's much better for you and your book to get an experienced, professional editor. If you plan on hiring a pro, you can expect something in the neighborhood of $25-30 an hour, or $2-3 per page.* If you have a more personal relationship with your editor, you may be able to work out a discount rate or work on barter.

Where to find Editors:

• Networking at writer's conferences or organizations
• Authorlink.com has a list of editorial services
• P.O.D. publishers (i.e. lulu, iuniverse, authorhouse) often have preferred vendors
• University English/Journalism departments

Proofreader
Spellcheck does not count as proofreading your manuscript. You need human eyes to catch all the grammar goofs that spellcheck misses, and the more eyes, the better. Many writers can get overconfident in their grammar and spelling skills. Hey, I was a state spelling bee finalist in the 8th grade, and I still have other people double check me for typos. I'll look up words I'm not sure about. No one is perfect all of the time. If you decide to hire a professional to proofread your work, expect to pay $1-2.50 per page.* Some editors will also proofread, but don't assume both services are standard.

Where to find Proofreaders:

• Friends and family (the more eyes the better, but it's a good idea to ask people who can spell their way out of a paper bag)
• Schoolteachers
• The Editor resources

Designer
Technically, anyone with a computer and some software can create a book cover. Many authors will often skimp on this section by doing their book cover or interior design themselves or hiring the neighbor's kid who's kinda artistic and good with computers. Skimping here is one of the fastest ways to brand yourself an amateur and your book uninteresting. A good interior design makes your book easy to read and engaging. A good book cover design grabs attention, creates interest, and gives you (the author) credibility. A good designer will know or have access to barcode standards, ISBN placement requirements, and how to set up artwork for different printing methods. They also won't neglect the spine or the back of the cover, which are just as critical as the front. You can expect to pay anywhere from a couple of hundred to over a thousand dollars for a good interior and cover design, depending on the length of your book, but if you know the designer personally, you may be able to negotiate a discount or trade.

Where to find a Designer:

• P.O.D services usually have templates available (but do you want your book to look just like everyone else's? Overused templates can be just as bad for your book as an amateur design.)
• P.O.D. preferred vendors
  
• Network with other authors
• Graphic Design Agencies (from one-man studios to the big kahunas)
• Graphic Design Students (caution! check out their portfolio and how long they've been in school. Generally, the closer they are to graduating, the more they've learned.)

Marketing
Unlike working with the big corporations (or even the small, independent presses), when you self-publish, all your book's marketing falls on your shoulders. You'll be the one making phone calls, sending out press releases, and mailing off review copies. This is the reason why many self-published books hit their limit at 50 copies, and many authors have boxes of books gathering dust in the garage.

Information, Advice, and Suggestions for Marketing

• Morris Rosenthal's blog (www.fonerbooks.com)
• Aaron Shepard's blog (www.aaronshep.com)
• Gather.com
  
• Networking with other authors at writing conferences and in writing organizations
• Attending book festivals
• Reading helpful books specifically about marketing self-published books

Krystal Russell is the author of Horace the Tortoise and Lucas and His Long Loopy Laces coming soon from tall tails publishing house.

*Rates from Start Your Own Self-Publishing Business by Entrepreneur Press and Jennifer Dorsey.