Start Small but Finish Big in Self-Publishing

by Anthony Obey

You may have never considered self-publishing as an option for your book or
even considered publishing at all for your work. Publishing a book is extremely
effective in broadcasting your message, ministry, or organization. A book gives
you the ability to thoroughly inform, educate, and inspire your audience on what
you are teaching. A book also adds another very lucrative stream of income to
your organization that will enhance your existing ones.

Now that your interest is peaked about the power of writing a book, you may
directly go to thinking "who should I go with: Random House or Nelson
Publishing?" Who said that you would be able to go the traditional route in the
first place? Traditional publishers only publish about a dozen to 50 books a
year while they receive 1000's of book proposals from would be authors every
single month. Do you see how the two don't equal a book deal for you any time
soon?

But take heart, many of the greatest writers of time past up to today have
been self-published authors. Check out this list of names to see if
self-publishing could be profitable for you:

WEB Dubois, Ken Blanchard, Benjamin Franklin, Earnest Hemingway, Spencer
King, Edgar Allen Poe, William Strunk, Henry David Thoreau, Mark Twain, T.D.
Jakes, and Walt Whitman.

This is some list, huh? What makes the difference is not whether you get a
book deal with a traditional publisher or self-publish, the difference is within
you. You have to determine how successful you will be and what legacy you will
leave to the world after you. I wouldn't let the rejection that you'll get from
traditional publishing companies stop me from being successful if I were you. I
know because my wife and I didn't let that stop us. We self-published our book
and started marketing, promoting, and speaking to teach our message to the
world. We have found this to be a great way to get our message out and reach
people.

You should definitely consider self-publishing as the road that will lead you
to where you are trying to go. Do your research on different Self- Publishing
companies and get your work out there.

Anthony Obey is the owner of GMA Publishing providing book publishing and marketing services to Writers, Pastors, Leaders, and Speakers. At http://www.GMApublishing.com you can also sign up for Book Coaching and receive FREE E-Tips on Writing, Publishing, and Marketing your book.

Avoiding Self-Publishing Mistakes

If you're about to self-publish your first book, you can make a handful of mistakes that can mean the difference between a successful publishing venture and a total bomb. Careful planning and implementing your own common sense are two ingredients that can help guarantee your success.

Not targeting your audience appropriately
In addition to ensuring that the content within your book is appropriate for your intended readers, craft the language and vocabulary to appeal to your readers and to be easily understandable. A fun, upbeat book about how to create a scrapbook or plan a family vacation shouldn't read like a history textbook or scientific research paper. Know your audience and write specifically for those people.

Inaccurate information, a lack of organization, and poor writing
Providing inaccurate, incomplete, outdated, or misleading information to your reader damages your credibility and takes away value from your book. Avoid this mistake by doing proper research. Even if you're writing fiction, you want your plots and characters to be realistic or believable.

Proper organization makes your book easier to read. The content flows in a more logical order and it's easier to understand by the reader. The trick to developing a well-organized book is to begin by developing an extremely detailed outline before you start writing.

Just because you've decided to write a book doesn't automatically mean that you're a talented writer. Many authors spend years fine-tuning their craft. If you feel that you don't have the skills to create a well-written, full-length manuscript, seriously consider hiring a co-author who's a professional writer, a ghostwriter, and/or a really good editor to work with you.


A lack of attention to detail and editing
A well-written book contains absolutely no spelling mistakes, grammatical errors, inaccurate information, misprints, incorrect details (such as incorrect names, phone numbers, Web sites, statistics, chapter references, facts, or figures) or mislabeled figures and captions. In addition to proofreading your own work, hiring a professional editor to review your manuscript before it goes to press is crucial.

Inefficiently using money and resources
As a self-published author, all the expenses related to creating, editing, laying out, printing, distributing, advertising, marketing, and promoting your book come out of your pocket. Careful budgeting and knowing what expenses you may incur during each stage of the self-publishing process helps you best utilize the money that you have available when it comes to publishing your book.

Implementing poor cover design and copy
Having a well-written book with a poorly written and designed cover or a bad title has a negative impact on sales. Conversely, having an amazing cover and catchy title on an otherwise average book may dramatically improve sales. And hiring a professional graphic artist or experienced book cover designer to create your book's cover is an essential piece of your puzzle. Unless you have professional graphic design experience, hire someone who does!

Choosing the wrong printing method
For many self-published authors, Print-On-Demand (POD) publishing offers the perfect solution. It's inexpensive, relatively quick and allows virtually anyone with a good book idea to get published. POD has many benefits, but it's not the ideal publishing solution for everyone. Other traditional printing options, such as offset printing and eBook publishing opportunities, may be more appropriate based on your goals.

A lack of comprehensive distribution
In addition to writing an awesome book and heavily promoting it, the third key ingredient for success is making sure that your target audience can find and buy it. Based on how you're going to publish your book, figure out the best and most achievable distribution methods, and then make full use of them.

Wasting the potential of online distribution
Online sales, whether it's through your own Web site or the well-established online booksellers, such as Amazon.com and Barnes & Noble.com, are extremely cost effective and powerful distribution channels that can't be ignored by self-publishers. These days, more and more people are Internet savvy and finding ordering books online convenient.

Improperly planning the publicity and marketing campaign
Writing what can potentially be a bestseller and publishing it is certainly important, but making sure that potential readers know about your book's existence is equally important when it comes to generating sales. Many self-published authors do an excellent job creating and publishing their book, but inadvertently they forget about marketing and advertising, or they don't realize the importance of these efforts.

A comprehensive and well-timed advertising, marketing, and public relations campaign is crucial for a book's success. If you don't have the advertising, marketing, and PR savvy to create, launch and manage an effective, well-planned, and comprehensive campaign, hire experienced experts to help.


Bad timing throughout the self-publishing process
As you complete the various steps in the publishing process, pay careful attention to scheduling, lead times, and deadlines. Rushing steps, cutting corners, or taking shortcuts is a surefire way to failure and making costly mistakes.

Timing also refers to when your book actually gets published and becomes available to readers online or at retail. Is there a specific date, season, holiday, or time of year when interest in your book may be stronger? Choosing the most appropriate release date is essential, especially if the book somehow ties into or relates to a specific date, holiday, or season. Most people aren't going to buy a Christmas cookbook in July.

Adapted From: Self-Publishing For Dummies